Private In The Canal (ITC) Hearing Aids

What is an In the Canal (ITC) Hearing Aid?

In the canal hearing aids (ITC) have been around on the private market for years. They are a style of custom made in the ear hearing aid originally designed to be more discreet than previous behind the ear models. Studies show that people are more likely to wear their devices if they are unnoticeable to others, hence the development of smaller and smaller hearing aids. With this device there is a portion of the hearing aid that sits within the ear canal and another small part that shows in bowl of the outer ear.

Because this aid sits within the ear itself, the telephone can be used in the natural way, although as there is a part sitting in the bowl of the ear, some users report they take care not to let the phone touch the aid to avoid possible feedback sound.

It should be noted that even though the aid looks good, you must be able to use it. When considering smaller models, it’s crucial to have the ability to handle the product which includes insert, removal, battery replacement and cleaning. Based on experience, the jury is out on whether this style makes it easier or harder for insertion as it very much depends on the user! At Integrate Hearing we pride ourselves on our ability to find the best suited hearing aids for each wearer and that you will never purchase aids that you cannot manage.

Are ITC devices compatible with Bluetooth and rechargeable technologies?

Yes. Most ITC models are large enough to fit these components within the hearing aids, so unless you have particularly small ears (in which case you may require a slightly larger ITE style hearing aid in order to keep these functions) you are open to these technology options. Find out more about “In-The-Ear” Models. Custom rechargeable hearing aids are currently only being offered by one manufacturers Starkey.

In the canal (ITC) models vs in the ear (ITE) models

Some differences between the two custom made models:

  • ITE style may take a larger battery
  • ITE often easier to insert as larger and therefore more to hold on to
  • ITE sometimes offer higher power level
  • ITC not always an option for none-standard ear shapes/sizes

Are they suitable with severe hearing loss?

Due to their size, there is a greater seal on the ear canal to allow for less feedback than smaller
models and therefore your aid can reach higher levels than the IIC or CIC styles. This makes them a
good option for those with severe losses looking for discretion.

(ITC) Pros and Cons


  • Custom made and comfortable
  • Natural use with the telephone
  • May be a good option with dexterity problems
  • Suitable for severe losses
  • Full technology functionality in (most cases) in comparison to small custom styles
  • Rechargeable and Bluetooth options


  • Second largest custom style – more discreet models available
  • Size and shape may prove difficult for wearers with dexterity issues
  • May be more susceptible to moisture/ear wax in comparison to BTE styles

Model Hearing Aid Batteries and Accessories

This style also required replacement ear wax filters which help to prevent wax from damaging the internal component that sit within the aid. Although one manufacturer offers a rechargeable option, most ITC models will require 312 or 13 batteries.

Don’t worry, we will explain all necessary running costs, how often items will need replacement, what comes as standard or the replacement cost. At Integrate Hearing we make sure you are up to speed with everything you need to know so there will be no hidden costs!

ITC – are these custom in the ear devices available on the NHS?

Most NHS providers still currently only offer BTE style hearing aids. These can come in both the more traditional style with a custom-made earmould or for milder losses you will be offered an open fit BTE with a slim tube. More recently some NHS providers have started to offer Receiver in canal (RIC)
style aids, although it is only some. For more discreet models such as custom in the canal styles you may need to see a private audiologist. At Integrate Hearing we offer all styles of hearing aids from all UK leading manufacturers. Find out more about our other discreet hearing aid styles.

Are In-the- canal RICs right for you? How much do they cost?

At Integrate hearing we offer invisible in the canal hearing aids from all manufacturers at all price points. To find out more about our 4 ranges of aids click here (link prices page) or contact us on 01978799387 to discuss our products and book a hearing aid assessment for a 14-day free trial.

Our Range of Hearing Aids

Find out more about the products we offer below.

Invisible in the Canal (IIC)

Extremely discreet. This is the smallest type of hearing aid, fitting deep within the ear canal making it almost invisible when worn. Suitable for mild to moderate hearing loss.

Completely in the Canal (CIC)

The CIC is the second smallest hearing aid which fits completely in the ear canal and dependent on the size and shape of your ear canal is also very discreet. Suitable for mild to moderate hearing loss).

Receiver in the Canal (RIC)

The most common style of hearing aid. Very comfortable, extremely discreet yet powerful. Virtually invisible this type of hearing aid sits neatly behind the ear. This device fits a wide range of hearing loss, designed to provide natural sound quality.

In the Canal (ITC)

Bespoke and discreet, slightly larger for increased ease of handling, power and battery life. This type of hearing aid sits in the outer portion of the ear canal and is smaller than the ITE style. It can fit a wide range of hearing loss.

In the Ear (ITE)

Fits comfortably in the outer ear. Great for people with dexterity issues. This hearing aid fits comfortably inside the bowl of the ear. Due to its size, it’s great for people with dexterity problems or needing more power. It fits a wide range of hearing loss.

Behind the Ear (BTE)

A more traditional style, fitting comfortably behind the ear and attaching to a custom-made ear mould. With this type of hearing aid, all of the components sit within a casing behind the ear. Suitable for people with mild to profound hearing loss.


Bluetooth functionality in your hearing aids enables to you to connect and listen to a whole host of devices such as your phone, mobile, TV and tablet. Connectivity comes in multiple forms but the overall consensus is that the technology offers great advantages for audio sound quality for hearing aid wearers.

Rechargeable Hearing Aids

Rechargeable hearing aids have stormed the market since their release and for good reason. They are great option for those looking for more convenience and to reduce their hearing aid maintenance, particularly where limited dexterity or the frequency of battery changing is a concern.

Our Services

We offer all aspects of hearing care in Wrexham. Whether it be wax removal, hearing protection, music devices, hearing tests or tinnitus rehabilitation, we can help. Please click on one of the following services for more information.

Hearing Tests

Hearing Assessments

Ear Wax Removal

Tinnitus Management

Contact Us

For more information about our services or even for just a general chat regarding your hearing health, please do get in touch.

Private Hearing Aids

Hear well and stay integrated with a choice of the latest hearing aids from the best manufacturer’s brands like Phonak, Unitron, Widex, Signia, Starkey or Oticon. Our honest, unbiased and comprehensive advice helps you understand your best hearing aid features and styles. We offer a 14-day FREE trial, moneyback guarantee and fully inclusive aftercare package on all our devices to prove our dedication to your satisfaction.

Hearing Aids

Invisible, rechargeable or Bluetooth, find the best digital hearing aid technology to suit you.

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